If you’re an author looking to publish your book on Amazon Kindle, you’ll know how important it is to have effective keyword research. That’s where Publisher Rocket comes in – the ultimate Amazon keyword research tool for authors. With its latest update, Publisher Rocket has taken its functionality to the next level, providing authors with a wealth of new features to help them succeed in the highly competitive world of not just Kindle and Amazon book publishing but Audiobooks on Audible too. In this review, we’ll look at the updated Publisher Rocket and explore how it can help you find profitable keywords, analyze competitors, and optimize your AMS ad campaigns.
What is Publisher Rocket?
Publisher Rocket is a powerful keyword research tool designed specifically for authors and publishers who want to self-publish ebooks and paperback books on Amazon. It helps authors find profitable keywords and categories for their books, which can improve visibility and increase sales.
One of the key benefits of Publisher Rocket is its ability to generate a comprehensive list of relevant keywords for any given book topic or genre. It does this by pulling data from Amazon’s search engine, including search volume, competition, and relevance information. This information is then presented in an easy-to-use format, allowing authors to identify the best keywords.
Publisher Rocket also includes a feature for analyzing competitor books, providing valuable insights into the competitive landscape. By analyzing the keywords and categories used by successful competitors, authors can find new opportunities for their own books and optimize their marketing strategies.
Compared to other keyword research tools on the market, Publisher Rocket offers unique features explicitly tailored to the needs of Kindle authors. Its user-friendly interface and comprehensive data make it a top choice for authors looking to improve their book’s discoverability and sales on Amazon.
In short, Publisher Rocket is an essential tool for authors who want to succeed in the highly competitive world of Kindle publishing. Its latest update has added even more value to the tool, making it an even more powerful resource for authors looking to improve their book’s visibility and sales on Amazon.
What’s New in the Latest Publisher Rocket Update?
Publisher Rocket’s latest update, the biggest in at least a year, includes new features and improvements to help authors succeed on Amazon Kindle. One of the most significant updates is the ability to view sales trends over time rather than just a snapshot of what it looks like today. This feature allows authors to see how a category’s bestsellers are growing or shrinking and to visualize trends, seasonality, and market momentum.
The update includes new top metrics specific to each category’s bestseller list. This includes pricing, split between indie and large publisher books, the average age to indicate category staleness and churn, review score revealing general reader satisfaction, and pages/duration showing target book and audiobook length. These new metrics give authors valuable insights into their competition and the market, allowing them to make more informed decisions about their book’s placement and marketing.
In addition to these new features, the latest update includes an overview section with an easy-to-read synopsis of the growth rate, competition level, profitability, and unique insights for each category. This can help authors identify new opportunities and optimize their keyword strategies for maximum impact.
For example, how many sales do you need to reach #10 or #1 in your chosen category? If it only takes a few to sneak into the top 10 that might be a good category to target.
Finally, the update includes a feature for finding related categories to help authors expand their book’s reach across the whole Amazon store. By identifying missing categories and optimizing their book’s placement, authors can reach a wider audience and increase their chances of success in Amazon’s stores.
Overall, the latest Publisher Rocket update provides authors with a wealth of new features and improvements to help them succeed in the highly competitive world of Kindle publishing. Its comprehensive data and user-friendly interface make it an essential tool for any author looking to improve their book’s discoverability and sales on Amazon.
How to Use Publisher Rocket for Keyword Research
Let’s dive into the keyword research part of Publisher Rocket.
Publisher Rocket is a powerful tool for keyword research for authors who want to self-publish on Amazon Kindle. Here’s a step-by-step guide on how to use Publisher Rocket for keyword research:
Enter Your Book’s Topic or Genre: Start by entering your book’s topic or genre into Publisher Rocket’s search bar. This will generate a list of relevant keywords to help you optimize your book’s placement on Amazon.
Analyze the Search Results: Once you’ve entered your book’s topic or genre, Publisher Rocket will generate a list of relevant keywords, along with data on search volume, competition, and relevance. Analyze these results to identify your book’s most relevant and profitable keywords.
Analyze Competitor Books: Use Publisher Rocket’s competitor analysis feature to identify successful books in your genre and analyze their keywords and categories. This can help you find new opportunities for your own book and optimize your marketing strategies.
Refine Your Keyword List: Use Publisher Rocket’s filters and sorting options to refine your keyword list and identify your book’s most profitable and relevant keywords.
Optimize Your Book’s Metadata: Use the keywords you’ve identified to optimize your book’s metadata, including title, subtitle, description, and backend keywords. This will improve your book’s visibility on Amazon and increase your chances of being discovered by readers.
Using Publisher Rocket for Competitor Analysis
Competitor analysis is essential to any successful marketing strategy, and it’s no different for authors looking to self-publish on Amazon Kindle. With Publisher Rocket, authors can efficiently conduct competitor analysis to identify successful books in their genre and analyze their keywords and categories. Here’s a step-by-step guide on how to use Publisher Rocket for competitor analysis:
Search for Competitor Books: Enter keywords related to your book’s genre into Publisher Rocket’s search bar. This will generate a list of relevant books for you to analyze.
Analyze Competitor Data: Once you’ve identified your competitors, use Publisher Rocket’s competitor analysis feature to gather data on their categories, keywords, reviews, and sales. This will help you identify new opportunities and optimize your book’s metadata for maximum visibility and sales.
Identify Successful Categories: Use Publisher Rocket’s category analysis feature to identify successful categories for your genre and analyze the top-selling books in each category. This can help you identify new opportunities for your book and optimize your book’s placement on Amazon.
Analyze Competitor Keywords: Use Publisher Rocket’s keyword analysis feature to identify your competitors’ keywords and determine which ones are the most relevant and profitable. This can help you optimize your book’s metadata and improve your book’s visibility on Amazon.
Refine Your Marketing Strategy: Use your gathered data to refine your marketing strategy and optimize your book’s placement on Amazon. This can include updating your book’s metadata, adjusting your pricing strategy, and identifying new promotional opportunities.
Using Publisher Rocket for AMS Ads
AMS (Amazon Marketing Services) Ads are a powerful tool for promoting self-published books on Amazon. With Publisher Rocket, authors can efficiently research keywords and optimize their AMS Ads for maximum visibility and sales. Here’s a step-by-step guide on how to use Publisher Rocket for AMS Ads:
Conduct Keyword Research: Use Publisher Rocket’s keyword research feature to identify your book’s most relevant and profitable keywords. This will help you optimize your AMS Ads and improve your book’s visibility on Amazon.
Create Your AMS Campaign: Once you’ve identified your target keywords, create your AMS campaign using Amazon’s advertising platform. Use the keywords you’ve placed in your campaign’s targeting and ad copy.
Monitor Your Campaign Performance: Use Publisher Rocket’s sales data feature to monitor the performance of your AMS campaign, including impressions, clicks, and sales. Use this data to refine your targeting and ad copy for maximum effectiveness.
Refine Your Keyword Strategy: Use Publisher Rocket’s filters and sorting options to refine your keyword strategy and identify the most profitable and relevant keywords for your AMS Ads. This can help you optimize your targeting and improve your ad’s performance.
Optimize Your Ad Copy: Use the keywords you’ve identified to optimize your ad copy, including the headline, description, and product display. This will improve your ad’s relevance and increase your chances of being clicked on by potential customers.
Pros and Cons of Publisher Rocket
Like any tool, Publisher Rocket has its pros and cons. Here’s a breakdown of the advantages and disadvantages of using Publisher Rocket for Kindle publishing:
Comprehensive Keyword Research: Publisher Rocket’s keyword research feature is one of the most comprehensive on the market, allowing authors to identify profitable and relevant keywords for their books.
User-Friendly Interface: Publisher Rocket is easy to use and navigate, with a simple and intuitive interface that makes it accessible to authors of all skill levels.
AMS Ads Optimization: Publisher Rocket’s AMS Ads feature allows authors to optimize their Amazon advertising campaigns for maximum effectiveness and sales.
Real-Time Data: Publisher Rocket provides real-time sales data and insights, allowing authors to track their book’s performance and make informed decisions about marketing and promotion.
Price: Publisher Rocket is relatively expensive compared to other Kindle publishing tools, which may be a barrier for some authors.
Limited Platforms: Publisher Rocket is only available for Amazon formats eBooks/Paperbacks/Audiobooks), so authors who publish on other platforms such as Apple or Kobo may need additional tools for their marketing and promotion needs.
Learning Curve: While Publisher Rocket’s interface is user-friendly, some features may require a learning curve for authors new to Kindle publishing or keyword research.
Publisher Rocket is a valuable tool for Kindle publishers looking to optimize their book’s performance and sales. Its comprehensive keyword research and AMS Ads optimization features make it a must-have for authors serious about marketing and promotion on Amazon. However, its price and limited platform compatibility may be a drawback for some authors.