Author Tools, Marketing
By Sian Toop Since its launch in 2016, the social media platform TikTok is now one of the biggest in the world. In 2022, the short-form video-sharing app boasted 1.6 billion users, with a huge percentage of these forming the online sub-community ‘BookTok’. What...
Marketing
Stepping into the world of social media can be daunting for an author, but it doesn’t have to be. If you have a smartphone or access to the internet, there’s a good chance you’re active on at least one platform – and it’s likely the same goes for your reader base. A...
